3 Big Things: Engaging Gen Z In The Industry

Born between 1997 and 2012, Generation Z (Gen Z) is expected to make up more than ¼ of the workforce by 2025. This generation is collaborative, tech-focused and connected in ways we’ve never seen … and we need their skills. But what do they want from a career, and how can we keep them engaged?

Go Digital

Gen Z has earned the nickname of the “digital generation.” For them, paper maps are ancient history and CD players (let alone floppy discs) belong in a museum. They’ve grown up with technology at their fingertips and use an average of five screens (smartphone, TV, laptop, desktop and iPad). 

According to a recent survey, 91% of Gen Z employees are attracted to organizations using sophisticated technology. Highlighting the technologies they might use on the jobsite, like robotics, virtual/augmented reality or cloud-based mobile solutions is an absolute must to recruit and retain these digital natives. They’re not the digital generation for nothing! They’re quick to learn, adapt well and can help move your company forward in an increasingly tech-focused industry — if you’re willing to give them the tools to thrive.

Highlight benefits

Gen Z has grown up during a turbulent time, living through the Great Recession and emerging on the heels of a global pandemic. Like generations before them, these life events have shaped how they experience and react to the world around them. Because of this, they crave stability, good pay and a healthy work-life balance.

Luckily for the union construction industry, a high-paying, rewarding, stable career is what we offer. But to these young professionals, it’s still a big secret. Now’s the time to emphasize your company’s benefits! Are there paid holidays? Can they take vacation time? Is there a hybrid or flexible work model? Are mental health services available? Let them know what to expect.

Connect them with opportunity

A Glassdoor study shows that 87% of millennials value career progression possibilities, and Gen Z wants those same opportunities. They’re eager to prove themselves and are motivated to see results quickly. 

Challenge them to learn, and they’ll rise to the occasion! To help develop their skills, connect them with mentorship opportunities within your company or the industry as a whole, and let them know ways they can grow and advance their career with you.

Highlight benefits