That’s Creepy: Advertising Tactics You Should Be Using To Promote Your Brand
Everything we could ever want to learn about, or buy, or visit can all be found in the palm of our hands.
We all have a smartphone (yours is probably right next to you, or at least at arm’s length as you read this, right?), and it’s second nature to grab it for everything from finding directions to sending an email to ordering a pizza and more. Because of our (almost) blind acceptance of various terms and conditions, accepting cookies, and so forth, our phones know where we are, what we do, and where we’ve been.
Creepy, isn’t it?
Now, let’s flip that around and use it to your advantage. Today’s marketing firms can take that wealth of data and use it to send targeted messaging to the people you, as contractors, want to reach. The result: measurable returns on your investment and a toolkit of strategic actions with potential to increase business over and over again. Because the more you use this stuff the more data you gather, allowing you to continuously fine tune your efforts.
Here’s how to best reach your clients using the one thing they always have with them — their mobile device.
SOCIAL MEDIA
Recent research shows the continued rise in the popularity of social media, with more than half the world (62.3%) using it for an average of 2 hours and 23 minutes each day. Clearly, there are plenty of opportunities to reach and engage with social media users, from sharing company announcements and highlighting noteworthy projects, to recruiting the workforce of tomorrow.
Using keywords and geo-targeting — deploying ads to a strategically selected area — you can reach people in your market who are searching for exactly what you have to offer. Not only does this strategy boost your visibility by putting your business at the top of the search results, it also gives you better targeting and budget control.
GEOREGENCY
This type of campaign works by identifying a location, or set of locations, and delivers targeted advertising to a strategically determined market population who visited the location(s). Let’s say you’ve recently attended a large industry tradeshow, then began receiving messaging from the host location or perhaps other participating businesses or speakers. You’ve likely been the target of a georecency campaign. It’s a powerful tool to have in your belt.
QR SCAN DATA
QR codes give the user fast, easy access to just about anything. As a contractor, including a QR code on your sales and marketing materials is wildly beneficial because it allows you to collect data on how users interact with your content. Scan locations, the number of scans, what time the scan occurred … QR code analytics are a great way to measure campaign performance and better optimize future strategies.